Description:
"Poli Distilleries: marketing as a combination of design, brand and communication"
This work examines a case study worthy of attention due to the capacity for innovation (of process and product), as shown by the success in terms of turnover and market share, but most of all in terms of image on the national and international market.
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POLI GRAPPA MUSEUM
- Title:
- Poli Distillerie: Il marketing tra design, marca e comunicazione
- Author:
- Atzori S. - Boscaro G. - Brocca N. - Chiurato C. - Lucchini F. - Negri M. - Vitale M.
- Year:
- 2004
