"Grappa: die Philosophie des Angebots"
Auf was konzentrieren sich die Grappahersteller, um auf dem Markt Erfolg zu haben? Und worauf basieren die Kaufentscheidungen der Konsumenten? Hier sind die Tendenzen, die aus mehr als fünftausend Verkostungen hervorgehen, welche bei Grappa & Co kodiert wurden. Tasting 2008.
Luigi Odello – Oenologist. Born in 1951 in Murazzano, near Cuneo. At twenty, he becomes oenotechnician at the Alba School and soon after, starts working in a company active in the field of adjuvants, technologies, and publications for the wine & food industry. His career achievements culminate with office of Chief Sales Director. In his professional capacity, in addition to duties on the National market, he has supervised and assisted the French, Spanish and Austrian branches of his company, gaining a deep knowledge of the beverages and food world of these Countries. He further extended his knowledge with several trips to the United Kingdom, Germany, the United States of America and almost all East-European Countries. In 1990, after 17 years of work for the same Company, he founded a consulting firm focused on beverages and food products, dealing primarily with quality systems, sensory analysis, technological innovation, and communication.
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Besten Dank.
POLI GRAPPA-MUSEUM
- Vollständiger Titel:
- Grappa: la filosofia dell'offerta
- Autor:
- Odello Luigi
- Jahr:
- 2008
