Poli Grappa-Museum

Poli Grappa-Museum

Poli Distillerie

Poli Distillerie




Beschreibung:

"Grappa: Sinnespositionierung und neue Verkaufsstrategien"

Ist es heute leichter oder schwieriger Grappa zu verkaufen als in der Vergangenheit? Schwierig zu sagen: es ist sicherlich anders, vor allem wenn ein Betrieb aufgrund der fehlenden Anpassung an veränderte Konsumenten und deren Vermittler, seine Produkte, Human Resource, Service und Instrumente nicht angleicht und sich somit bezüglich der Nachfrage des Markts außer Reichweite befindet. 

 

Biographische Notizen:

Luigi Odello – Oenologist. Born in 1951 in Murazzano, near Cuneo. At twenty, he becomes oenotechnician at the Alba School and soon after, starts working in a company active in the field of adjuvants, technologies, and publications for the wine & food industry. His career achievements culminate with office of Chief Sales Director. In his professional capacity, in addition to duties on the National market, he has supervised and assisted the French, Spanish and Austrian branches of his company, gaining a deep knowledge of the beverages and food world of these Countries. He further extended his knowledge with several trips to the United Kingdom, Germany, the United States of America and almost all East-European Countries. In 1990, after 17 years of work for the same Company, he founded a consulting firm focused on beverages and food products, dealing primarily with quality systems, sensory analysis, technological innovation, and communication.





  • Vollständiger Titel:
    • Grappa: posizionamento sensoriale e nuove strategie di vendita
  • Autor:
    • Odello Luigi
  • Jahr:
    • 2008