Il posizionamento della Grappa nella percezione del consumatore italiano
Complete Title:
How Grappa is positioned in the perception of Italian consumers
Author:
Savorgnani G.T. - Besana M.
Year:
2009
Description:
"How Grappa is positioned in the perception of Italian consumers"
Italians love the easy and undemanding drink: those drinking grappa are usually experts looking for a sophisticated product. Here is the Italy of the end of the meal told in the last Grappa Protection Research Institute of Trentino.
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Biographical Notes:
Italians love the easy and undemanding drink: those drinking grappa are usually experts looking for a sophisticated product.
Photogallery:
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