"Grappa: what consumers look for in the packaging"
It is true that the consumer of grappa chooses according to the bottle? Yes indeed, at least in front of a wide choice and when it is not a matter of price. This is revealed by the information of the Grappa & Co. tasting desk. Tasting 2008, in which, in addition to the grappa, we have asked visitors to evaluate the packages.
Manuela Violoni graduated in Communication Studies at Bologna University. Violoni specialized in sensory analysis performed through coordinating and conducting tests, ranging from the customer’s first briefing to presenting a final report. Violoni’s work also involves designing new and innovative test procedures dealing with packaging analysis, environment sensorial analysis, test on the emotional impact of the product, tests on no-food products and tests on consumers. Since 2003 she has collaborated with the Tasters Studies Centre in Brescia.
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POLI GRAPPA MUSEUM
- Title:
- Grappa: cosa cerca il consumatore nel packaging
- Author:
- Violoni Manuela
- Year:
- 2008
