Poli Museo della Grappa

Poli Grappa Museum

Poli Distillerie

Poli Distillerie


"Grappa: new communication strategies"

From symbol of luxury to symbol of elegance, longer is the path that has changed the image of Grappa in the last twenty years. This is what is shown by twenty editions of Grappa & Co. Tasting, which, through hundreds of thousands of tests on consumers, reveal the face of future consumption, new strategies to face the market.



Luigi Odello – Oenologist. Born in 1951 in Murazzano, near Cuneo. At twenty, he becomes oenotechnician at the Alba School and soon after, starts working in a company active in the field of adjuvants, technologies, and publications for the wine & food industry. His career achievements culminate with office of Chief Sales Director. In his professional capacity, in addition to duties on the National market, he has supervised and assisted the French, Spanish and Austrian branches of his company, gaining a deep knowledge of the beverages and food world of these Countries. He further extended his knowledge with several trips to the United Kingdom, Germany, the United States of America and almost all East-European Countries. In 1990, after 17 years of work for the same Company, he founded a consulting firm focused on beverages and food products, dealing primarily with quality systems, sensory analysis, technological innovation, and communication.

  • Title:
    • Grappa: le nuove strategie nella comunicazione
  • Author:
    • Odello Luigi
  • Year:
    • 2008