Poli Museo della Grappa

Poli Grappa Museum

Poli Distillerie

Poli Distillerie


"Grappa: sensory positioning and new sales strategy"

Is it easier or more difficult to sell Grappa today compared to the past? Hard to say: of course it is different, especially when, for lack of synchronism with the changing consumers and intermediaries the firm has not adapted the products, the human resources, the supports and the instruments, finding itself in an asymmetric position compared to market needs.



Luigi Odello – Oenologist. Born in 1951 in Murazzano, near Cuneo. At twenty, he becomes oenotechnician at the Alba School and soon after, starts working in a company active in the field of adjuvants, technologies, and publications for the wine & food industry. His career achievements culminate with office of Chief Sales Director. In his professional capacity, in addition to duties on the National market, he has supervised and assisted the French, Spanish and Austrian branches of his company, gaining a deep knowledge of the beverages and food world of these Countries. He further extended his knowledge with several trips to the United Kingdom, Germany, the United States of America and almost all East-European Countries. In 1990, after 17 years of work for the same Company, he founded a consulting firm focused on beverages and food products, dealing primarily with quality systems, sensory analysis, technological innovation, and communication.

  • Title:
    • Grappa: posizionamento sensoriale e nuove strategie di vendita
  • Author:
    • Odello Luigi
  • Year:
    • 2008