Description:
"How Grappa is positioned in the perception of Italian consumers"
Italians love the easy and undemanding drink: those drinking grappa are usually experts looking for a sophisticated product. Here is the Italy of the end of the meal told in the last Grappa Protection Research Institute of Trentino.
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POLI GRAPPA MUSEUM
- Title:
- Il posizionamento della Grappa nella percezione del consumatore italiano
- Author:
- Savorgnani G.T. - Besana M.
- Year:
- 2009