"Test: Grappa, comparing packaging and name"
Each year the Tasters Research Centre performs many tests on the consumer to verify not only the sensory level of pleasure of the distillates, but also how the name, packaging and the brand result to be attractive. From the test like the one carried out every year at the Vinitaly, at the tasting desk of Grappa & Co. Tasting, we obtain then an index of attractiveness and a sensory index based on thousands of test: in 2006 almost 7000 selections and tastes.
Manuela Violoni graduated in Communication Studies at Bologna University. Violoni specialized in sensory analysis performed through coordinating and conducting tests, ranging from the customer’s first briefing to presenting a final report. Violoni’s work also involves designing new and innovative test procedures dealing with packaging analysis, environment sensorial analysis, test on the emotional impact of the product, tests on no-food products and tests on consumers. Since 2003 she has collaborated with the Tasters Studies Centre in Brescia.
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If you wish to download the entire document, please send a request to info@grappa.com specifying the title of the text you wish to receive, the reason for this request and full applicant details.
Thank you.
POLI GRAPPA MUSEUM
- Title:
- Test: la Grappa, la sua confezione e il suo nome a confronto
- Author:
- Violoni Manuela
- Year:
- 2007
