Le etichette della Grappa: cosa capisce il consumatore?

Description:

"Grappa's labels: what does the consumer understand?"

It is not always easy to create effective messages for the consumer for those who have specific training on grappa tasting and a technical point of view: the background of the common customer is different. New methods of sensory analysis help to understand how the buyer can be guided according to his taste.

Biographical Notes:

It is not always easy to create effective messages for the consumer for those who have specific training on grappa tasting and a technical point of view: the background of the common customer is different.

Photogallery: