Description:
"Grappa to warm up the Great Mother Russia"
What is the future of the Italian distillate in a market of strategic interest but saturated by vodka and other more powerful market brandies? The key is in creating culture, taking advantage of the wave of the Italian imagination through the right channels. The answers emerged in the seminar organized in Moscow by ICE and the Tasters Research Centre.
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POLI GRAPPA MUSEUM
- Title:
- La Grappa a riscaldare la grande Madre Russia
- Author:
- Year:
- 2006
